Creative leaders considering the shape and craft of a portfolio

Critics 2027

Join a small group of senior creatives helping portfolios become
clearer, stronger, and more honest.

Good judgement
makes better work.

Site Critique recognizes senior creative practitioners who volunteer a little time to review portfolios against the same seven pillars. No leaderboard. No pay-to-play. Just experienced perspective, offered with care.

10–15 minutesper week, voluntary
Applications openEvery application is reviewed by a person. Joining is not automatic.

People behind
the perspective.

Meet the experienced people contributing their perspective in 2027.

Rehan Saiyed, Experiential Design Consultant

Rehan Saiyed

Experiential Design Consultant · Storm Worldwide Design

Melbourne, Australia33 years experience

An independent design consultant working at the intersection of spatial design, brand strategy and experience. Through Storm Worldwide Design, I work with organisations across hospitality, cultural institutions, retail, corporate, healthcare and the public sector. My practice is founded on the belief that good design is inclusive by nature. It begins with understanding how people move through, inhabit and interact with the environments and systems being designed for them. It ends with experiences that are coherent, purposeful and accessible to the people who use them. Thirty years of international practice spanning Australia, New Zealand, the Middle East, India, Europe and the US. Recognised at Cannes (Black Dolphin), the New York Film Festival and multiple Creativity International Awards. Published across twenty international design volumes. Alongside the consultancy, I design objects through Rehan Saiyed Made. Its first release is QAMAR, a chair and coordinating home collection.

Armando Ceron, Founder

Armando Ceron

Founder · Mandomade Co

Los Angeles, Ca15 years experience

Creative, brand, design, and product leader with 15+ years building standout brands, integrated campaigns, digital products, emerging-tech experiences, and scalable creative systems for startups, agencies, studios, and established companies.

Lydia Howard, Design Consultant

Lydia Howard

Design Consultant · FOOTWEAR DESIGN INSIGHT

Alicante, Spain20 years experience

I design, develop footwear and consult for contemporary fashion brands focused on fit and quality. I’ve worked across UK and Spanish retail across multi-million-pound retailers from Massimo Dutti to Marks and Spencers and other strong independents, and now work from Alicante with artisan EU factories to create highly desirable footwear that’s made properly.

Stanley Vaganov, Founder

Stanley Vaganov

Founder · Brutally Human and Site Critique

New York City20 years experience

Bring your
experience.

If you run an agency, recruit creative talent, or guide careers at a senior level, we’d love to hear from you. Bring your experience and a thoughtful eye to help creatives understand their work better. You’ll volunteer around 10–15 minutes a week, with a flexible, unpaid commitment. Every application is reviewed by a person, so applying is the start of a conversation, not a guarantee of a place.

Tell us about your practice.

All applications are reviewed by the Site Critique team.

Your email and application answers stay private. Only approved profile details appear in the directory.

Seven pillars.
One thoughtful review.

Our critics review the same seven pillars, with equal weight in the human panel. Panel scores are separate from the weighted automated audit.

01Equal weight

Can people tell what you do?

02Equal weight

Do people trust you?

03Equal weight

How strong is your work?

04Equal weight

Can you prove your impact?

05Equal weight

Is it easy to hire you?

06Equal weight

Site uniqueness

07Equal weight

Does your site feel polished?

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